About Us

About FioreWelcome to Fiore of Pensacola, Inc. located just off the Gulf in the Design District of Historic Pensacola, Florida.

Owner and creator Shannon M. Pallin opened Fiore in 2006 after working and training in the floral industry for over 20 years. Her background began in Southern California at the age of 16, training under world renowned designer Rene Van Rems, former president of the Cut Flower Commission of California and the author of Rene’s Bouquet’s.

After 10 years in California, Shannon relocated to New York City working as a designer and stylist for Martha Stewart, Preston Bailey, and Katie Brown. While working in NYC, she completed Katie Brown’s book ‘Katie Brown Entertains.’

Shannon's enthusiasm is showcased daily in her store. She and the staff at FIORE are renowned for their attention to detail in every aspect of planning an event and specialization in destination weddings for our out of town brides. So stop in, call, or send an email - and let FIORE introduce you to a world of floral possibilities!